Cambridge Educational - The First Red Multinational

The First Red Multinational

As China transitions from a planned economy to a market economy, its rapidly growing companies must learn to compete on a global scale. This program presents a case study of TCL—China’s first multinational corporation and the parent company of Thomson Color TV and other major manufacturers—giving viewers an unprecedented look inside Chinese business practices. The film illustrates TCL’s evolution from a state-owned enterprise to an industrial giant that observes only the most superficial of socialist principles. It also profiles Li Dongsheng, a former engineer now serving as chairman and president of TCL, whose personal history parallels the rise of Chinese capitalism. (Portions in Chinese with English subtitles, 50 minutes)

Tell a Friend!

Your Name:
Your Email:
Your Friend's Email:
Your Message:
We respect your privacy and will not use your friend's address without permission.

Item#: FMK36415
Copyright date: ©2005
VHS ISBN 978-1-4213-5844-4
DVD ISBN 978-1-4213-5845-1


VHS	$149.95
DVD	$149.95
DVD + 3-Year Streaming	$224.92
3-Year Streaming	$149.95

For additional digital leasing and purchase options
contact a media consultant at 800-257-5126 ext 3502 or sales@films.com.

Certain discounts may not appear until checkout.

Prices include public performance rights.
Only available in the US, Canada, Hong Kong, Singapore, Taiwan, South Korea, Malaysia and Japan.

Related Titles

1-800-INDIA: Importing a White-Collar Economy

Over the past decade, India has emerged as the leader in the global market for outsourced white-collar jobs-one reason for the nation's rapid economic growth. This Wide Angle case study explores the experiences of emerging Indian professionals who ha...(more details)

VHS	$129.95
DVD	$129.95
DVD + 3-Year Streaming	$194.92
3-Year Streaming	$129.95

China on the Rise: Paul Solman Reports

Will the 21st century be the Chinese century? Economics correspondent Paul Solman examines the rise of China as a global economic power-and the challenges that lie before it-in this timely collection of NewsHour reports. The episodes are... • Chi...(more details)

VHS	$159.95
DVD (Chaptered)	$159.95
DVD + 3-Year Streaming	$239.92
3-Year Streaming	$159.95

China's Convenience Store War

As China becomes the world's largest consumer market, its growing pains reveal fascinating business case studies. This program takes viewers into the heart of Shanghai's dog-eat-dog convenience store industry, focusing on the state-owned Hao de chain...(more details)

VHS	$129.95
DVD	$129.95
DVD + 3-Year Streaming	$194.92
3-Year Streaming	$129.95

Turkey's Tigers: Integrating Islam and Corporate Culture

For years, Turkey has been run by a stridently secular business and political elite, while its devout Muslim citizens have been pushed to the political and economic fringes. But now, even the most committed Muslims are embracing Western-style capital...(more details)

VHS	$129.95
DVD	$129.95
DVD + 3-Year Streaming	$194.92
3-Year Streaming	$129.95

Pickles, Inc.: Arab-Israeli Women Launch a Business

Many Arab widows lead a cloistered and restricted life, often living below the poverty line. In 2003, eight widows in the Galilean village of Tamra started a daring business venture-the Azka Pickle Cooperative-seeking financial independence for thems...(more details)

VHS	$129.95
DVD	$129.95
DVD + 3-Year Streaming	$194.92
3-Year Streaming	$129.95

See additional titles in Economics | Management | Asia & The Pacific